13
Jul/10
0

Facebook Is Free to Use (And Always Will Be)

Facebook puts rumors about charging fees to rest.  Again.

If you’ve been to the Facebook website recently, you’ve probably noticed there’s something different about it.

After a couple seconds, you realize what’s changed: there’s a new statement from Facebook about the nature of its services. Now when you sign up or log in, you’ll see the following message: Sign Up | It’s free (and always will be)

10
Jul/10
2

5 Ways to Use Color to Enhance a Design

In my last post, I began discussing the basics of selecting the right colors to fit your business/organization/group/competitive riverdance troupe.  As promised, I’m now going to delve a bit deeper into how color can really be used to enhance a design (logo, website, print materials, etc.), with some real world examples.  If used intelligently, color can be so much more than just a decorative element.  It can:

6
Jul/10
0

How Do I Look?

How Do I Look Post Header

Note: this post was inspired by a post by Gareth from Down With Design, the original can be read here

Custom VS. Pre-Packaged Designs

Your logo is the first impression customers have of you. Maybe they see it on your website, or on a business card or mailer they received. Wouldn’t you want to be represented by something that says “you”?

28
Jun/10
0

Facebook Pages: Now You Can Remove ANY Page Admin

A couple weeks ago, Facebook introduced a long-awaited change to its Pages: the ability to remove any Page Administrator.

21
Jun/10
0

Usability Basics: It’s Not Rocket Science

Usability is the technical term for how we use things and with what effort. It is a vital element of a website that affects the success of your website.  It takes careful planning and research to make a website usable.

14
Jun/10
0

Color 101

Branding is one of the single most important factors in determining how your company is perceived by potential customers.  Not a big surprise to most.  It will define your business’s appearance, its personality, its demographic and even its values.   Perhaps more than any other factor, the colors you adopt are central to creating this first impression.  And still it seems that color is not always given the attention it warrants by some business owners.

It’s easy to overlook.  After all, what’s so complicated about color?  Does it really matter if your marketing materials are green instead of blue?  Yes.  In fact, even the specific shade of blue you choose can make a big difference.  We attach all kinds of emotional and symbolic meanings to colors, sometimes consciously but most often without even thinking about it.  Needless to say, it’s important to be aware of these overtones and use them to enhance your message.

29
Dec/09
0

‘Tis the Season to … Shorten URLs

December turned out to be a big month in the world of URL shortening services. With the rise in the use of Tweets and status updates came the popularity of URL shorteners. With the message length limits in place on Twitter, Facebook, LinkedIn and the like, every character matters. As their name implies, URL shorteners take a long link that you supply and generate a shorter URL for you to share in its place. The link still takes you to the original source, while leaving you more room to talk about what you’ve found and want to share.

Some of the services that were already around include bit.ly, tinyurl.com, ow.ly and is.gd.

Now, other recognizable names are getting in on the act too. Facebook and Google both announced this month that they have their own URL shortening services (fb.me and goo.gl, respectively). YouTube also has added the service for sharing shorter video links (they start with youtu.be).

Who do you think will be the next one to add their URL shortening service to the mix? Or is this all a passing fad?

Shannon
New Media & SEO Specialist, Copywriter
http://www.facebook.com/keywebconcepts
http://twitter.com/keywebconcepts

18
Dec/09
0

Nielsen: Bing Increases Search Share in November

Nielsen Wire has also releases its figures for search share for November 2009. While Experian showed that Google had a slight increase in its share from October to November, Nielsen shows that Google dropped, and that it was Bing that increased its search share.

Below are some highlights of the data from Nielsen Wire’s November article, as well as a comparison of October’s and November’s numbers.


Search Engine Share of Searches
Google 65.4%
Yahoo 15.3%
Bing 10.7%

Source: Nielsen Wire



Search Engine October 2009 November 2009
Google 66.1% 65.4%
Yahoo 15.4% 15.3%
Bing 9.7% 10.7%

Source: Nielsen WireOctober 2009, November 2009


Shannon
New Media & SEO Specialist, Copywriter
http://www.facebook.com/keywebconcepts
http://twitter.com/keywebconcepts

18
Dec/09
0

Search Engine Stats – Search Share November 2009

Experian Hitwise released its stats on search share for November 2009 earlier this month. According to their article, Google’s search share increased from October to November, but Bing and Yahoo each decreased. Ask.com also saw an increase.


Search Engine Share of Searches
Google 71.57%
Yahoo 15.39%
Bing 9.34%
Ask 2.65%

Source: Experian Hitwise



Search Engine October 2009 November 2009
Google 70.60% 71.57%
Yahoo 16.14% 15.39%
Bing 9.57% 9.34%
Ask 2.62% 2.65%

Source: Experian Hitwise


Shannon
New Media & SEO Specialist, Copywriter
http://www.facebook.com/keywebconcepts
http://twitter.com/keywebconcepts

16
Nov/09
0

MORE Search Share Stats for October 2009

Last week, I shared some statistics about search share for October from Experian Hitwise. Nielsen Wire also has stats to share, with a new blog post about online search providers.  They too put Google at the top, with the biggest percentage of searches, while Yahoo and Bing still fall second and third, respectively.


Search Engine Share of Searches
Google 66.1%
Yahoo 15.4%
Bing 9.7%
Ask 1.7%

Excerpts from Nielsen Wire

But while Experian Hitwise reported that Google’s and Yahoo’s percentages fell, and Bing’s search share increased, Nielsen tells a story that’s a bit different. Google gained 2% , and it was Yahoo and Bing that each lost a point.

Shannon
New Media & SEO Specialist, Copywriter
http://www.facebook.com/keywebconcepts
http://twitter.com/keywebconcepts