Jul/102
5 Ways to Use Color to Enhance a Design
In my last post, I began discussing the basics of selecting the right colors to fit your business/organization/group/competitive riverdance troupe. As promised, I’m now going to delve a bit deeper into how color can really be used to enhance a design (logo, website, print materials, etc.), with some real world examples. If used intelligently, color can be so much more than just a decorative element. It can:
Jul/100
How Do I Look?

Note: this post was inspired by a post by Gareth from Down With Design, the original can be read here
Custom VS. Pre-Packaged Designs
Your logo is the first impression customers have of you. Maybe they see it on your website, or on a business card or mailer they received. Wouldn’t you want to be represented by something that says “you”?
Jun/100
Usability Basics: It’s Not Rocket Science
Usability is the technical term for how we use things and with what effort. It is a vital element of a website that affects the success of your website. It takes careful planning and research to make a website usable.
Jun/100
Color 101
Branding is one of the single most important factors in determining how your company is perceived by potential customers. Not a big surprise to most. It will define your business’s appearance, its personality, its demographic and even its values. Perhaps more than any other factor, the colors you adopt are central to creating this first impression. And still it seems that color is not always given the attention it warrants by some business owners.
It’s easy to overlook. After all, what’s so complicated about color? Does it really matter if your marketing materials are green instead of blue? Yes. In fact, even the specific shade of blue you choose can make a big difference. We attach all kinds of emotional and symbolic meanings to colors, sometimes consciously but most often without even thinking about it. Needless to say, it’s important to be aware of these overtones and use them to enhance your message.
Dec/090
Nielsen: Bing Increases Search Share in November
Nielsen Wire has also releases its figures for search share for November 2009. While Experian showed that Google had a slight increase in its share from October to November, Nielsen shows that Google dropped, and that it was Bing that increased its search share.
Below are some highlights of the data from Nielsen Wire’s November article, as well as a comparison of October’s and November’s numbers.
| Search Engine | Share of Searches |
| 65.4% | |
| Yahoo | 15.3% |
| Bing | 10.7% |
Source: Nielsen Wire
| Search Engine | October 2009 | November 2009 |
| 66.1% | 65.4% | |
| Yahoo | 15.4% | 15.3% |
| Bing | 9.7% | 10.7% |
Source: Nielsen Wire – October 2009, November 2009
Shannon
New Media & SEO Specialist, Copywriter
http://www.facebook.com/keywebconcepts
http://twitter.com/keywebconcepts
Dec/090
Search Engine Stats – Search Share November 2009
Experian Hitwise released its stats on search share for November 2009 earlier this month. According to their article, Google’s search share increased from October to November, but Bing and Yahoo each decreased. Ask.com also saw an increase.
| Search Engine | Share of Searches |
| 71.57% | |
| Yahoo | 15.39% |
| Bing | 9.34% |
| Ask | 2.65% |
Source: Experian Hitwise
| Search Engine | October 2009 | November 2009 |
| 70.60% | 71.57% | |
| Yahoo | 16.14% | 15.39% |
| Bing | 9.57% | 9.34% |
| Ask | 2.62% | 2.65% |
Source: Experian Hitwise
Shannon
New Media & SEO Specialist, Copywriter
http://www.facebook.com/keywebconcepts
http://twitter.com/keywebconcepts
Nov/090
MORE Search Share Stats for October 2009
Last week, I shared some statistics about search share for October from Experian Hitwise. Nielsen Wire also has stats to share, with a new blog post about online search providers. They too put Google at the top, with the biggest percentage of searches, while Yahoo and Bing still fall second and third, respectively.
| Search Engine | Share of Searches |
| 66.1% | |
| Yahoo | 15.4% |
| Bing | 9.7% |
| Ask | 1.7% |
Excerpts from Nielsen Wire
But while Experian Hitwise reported that Google’s and Yahoo’s percentages fell, and Bing’s search share increased, Nielsen tells a story that’s a bit different. Google gained 2% , and it was Yahoo and Bing that each lost a point.
Shannon
New Media & SEO Specialist, Copywriter
http://www.facebook.com/keywebconcepts
http://twitter.com/keywebconcepts
