The Importance of Your Site’s Homepage

Regardless of your website’s function (e-commerce, organizational, non-profit, etc.), the home page is like a storefront window. It is a peek inside of your website. And if it is not appealing or intriguing, then chances are it is the only thing your users will see because they will likely move on very quickly.

I have written this post more towards the design community, those who do what we do; however there are some very important points made here that will apply even if you are only a website owner. So I encourage you to read on and enjoy!

Picture yourself walking down the street in a busy city full of shops and boutiques, all of which are vying for your business. Unless you are a regular customer, you are basing your opinion of a store almost exclusively on its outward appearance. Questions run through your mind: what does this store sell? What can this store offer me? Does it seem reputable? Are they a chain or local seller? Should I go in? The storefront window is the only chance you have to make an educated guess as to whether the store is worth your time.

Usability Basics: It’s Not Rocket Science

Usability is the technical term for how we use things and with what effort. It is a vital element of a website that affects the success of your website.  It takes careful planning and research to make a website usable.